They Say Sex Sells By Looking At Tom Ford s Advertisement...

They say sex sells. By looking at Tom Ford’s 2007 advertisements for his menswear collection, sex is not only in the forefront but represents the message in this campaign. The advertisement chosen for this essay depicts a naked woman ironing the pants of a man whom, stylishly dressed, seems to pay no attention to her. She, on the other hand, appears to be relentlessly hoping for just a nod of his approval as she glares at him. The inequality within their stance, and within the very obvious observation that he is dressed and she is fully nude, demonstrates sexism at its finest. What may or may not be obvious is the fact that this ad is supposed to be selling menswear, but instead sells very apparent, yet harmful gender stereotypes. In this essay, I will argue that women are depicted as objects for the male gaze, and are over sexualized as a degradation of their value. Their value is depicted by stereotypical femininity, impossible beauty ideals, and an apparent desire to consta ntly please their master: the man. According to John Berger, men and women have different social presences (271). Unlike a woman, a man depends â€Å"upon the promise of power which he embodies†, and this power is always employed on others (271). A woman’s presence, on the other hand, reveals itself within her voice, clothes, expressions, and gestures, and she must constantly survey her image (Berger 271). In the Tom Ford ad, the woman’s presence is within her blank, but almost persistent expression forShow MoreRelatedExploring Corporate Strategy - Case164366 Words   |  658 Pagespharmaceutical industry. TUI – competitive forces in the travel industry. HiFi – how can small players survive changing markets? Amazon (B) – latest developments in a successful dot.com. Formula One – developing the capabilities for competitive success in a hi-tech industry. Manchester United – clash of expectations in the football world. Salvation Army – strategic challenges for a global not-for-profit organisation with a mission. Bayer MS – corporate social responsibility in the international developmentRead MoreStrategic Marketing Management337596 Words   |  1351 Pagespreparing for the Marketing Planning paper in the CIM’s Diploma examinations âž ¡ Marketing practitioners who will benefit from a comprehensive review of current thinking in the field of strategic marketing planning, implementation and control. Richard M S Wilson Colin Gilligan Overview of the book’s structure 1 Introduction Stage One Where are we now? Strategic and marketing analysis 2 Marketing auditing and the analysis of capability 3 Segmental, productivity and ratio analysis 4 Market